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From Soapbox To Soundbite by M. Rosenbaum, Paperback | Indigo Chapters
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From Soapbox To Soundbite by M. Rosenbaum, Paperback | Indigo Chapters
From M. Rosenbaum
Current price: $87.95
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Size: 1 x 8.5 x 0.92
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Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives. | From Soapbox To Soundbite by M. Rosenbaum, Paperback | Indigo Chapters