Explore the theory and practice of planning, managing, and delivering festivals and live events. Festival Management by Cynthia Lerick and Ira Rosen gives students a clear understanding of how festivals operate within the global events industry. Written for undergraduate and postgraduate students of Events and Hospitality Management, it bridges academic theory with industry practice to develop the skills needed to design, organize and manage festivals of all sizes. This book covers the full festival lifecycle, from concept development and budgeting to marketing, sponsorship and operations. It also examines key themes including sustainability, risk management, AI and hybrid event formats. Real-world examples such as the Chelsea Flower Show, Brazil's Carnival, and New Zealand's Matariki show how festivals shape communities, destinations, and cultural identity. This textbook includes: - The festival lifecycle from planning to delivery - Guidance on budgeting, marketing, sponsorship, and operations - Discussion of sustainability, risk, and digital innovation - Learning objectives, discussion questions, and practitioner interviews - Global real-world examples from mega events to community festivals Festival Management helps students and early career practitioners build the confidence and capability to plan and manage successful festivals in a global context.