An exploration of the relationship between the world of Disney and its fandom. This collection of essays analyzes the fandom of Disney brands across a variety of media including film, television, novels, stage productions, and theme parks. It showcases fan engagement such as cosplay, fan art, and on social media, as well as the company’s reaction to it. Further, the volume deals with crucial issues—race and racism, the role of queerness, the impact of the COVID-19 pandemic, and the advent of the streaming service Disney+—within the Disney fandom and in Disney texts. The authors come from a variety of disciplines including cultural and media studies, marketing and communications, cultural history, theater and performance studies, and more. In addition to interviews with fan practitioners, the essays feature both leading experts in fan and Disney studies alongside emerging voices in these fields. A vital new addition to the growing subdiscipline of fan studies, it will be popular with scholars of cultural studies, cultural history, and media studies.