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Ernest Dichter And Motivation Research by S. Schwarzkopf, Paperback | Indigo Chapters
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Ernest Dichter And Motivation Research by S. Schwarzkopf, Paperback | Indigo Chapters
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. | Ernest Dichter And Motivation Research by S. Schwarzkopf, Paperback | Indigo Chapters
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