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Emotion And Reason In Consumer Behavior by Arjun Chaudhuri, Hardcover | Indigo Chapters
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Emotion And Reason In Consumer Behavior by Arjun Chaudhuri, Hardcover | Indigo Chapters
From Arjun Chaudhuri
Current price: $266.50
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. | Emotion And Reason In Consumer Behavior by Arjun Chaudhuri, Hardcover | Indigo Chapters