Diversity in European Marketing by Thomas Rudolph, Paperback | Indigo Chapters

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner. | Diversity in European Marketing by Thomas Rudolph, Paperback | Indigo Chapters