Home
Defending Your Brand by T. Calkins, Paperback | Indigo Chapters
![Defending Your Brand by T. Calkins, Paperback | Indigo Chapters](https://dynamic.indigoimages.ca/books/9781137278753.jpg?scaleup=true&width=600&quality=85&lang=en)
Coles
Defending Your Brand by T. Calkins, Paperback | Indigo Chapters
From T. Calkins
Current price: $94.95
Loading Inventory...
Size: 0.84 x 9.02 x 1.02
*Product information may vary - to confirm product availability, pricing, and additional information please contact Coles
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. | Defending Your Brand by T. Calkins, Paperback | Indigo Chapters