Customer Sense by Aradhna Krishna, Hardcover | Indigo Chapters

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. | Customer Sense by Aradhna Krishna, Hardcover | Indigo Chapters