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Virtue Curl Shampoo at Bramalea City Centre in Brampton, ON
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Shoppers Drug Mart. In the event of a pricing discrepancy, the retailer's price will apply.
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Hydrates | Nourishes | Repairs
PRODUCT AESTHETICS: A luxurious, Creamy lathering shampoo that maintains hair’s natural hydration.
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • A broad range of soft waves to highly textured curl patterns. • Safe for color-treated and chemically treated hair.
KEY CLAIMS:
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their curls were bouncier after 1 week.*
• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Hydrates | Nourishes | Repairs
PRODUCT AESTHETICS: A luxurious, Creamy lathering shampoo that maintains hair’s natural hydration.
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • A broad range of soft waves to highly textured curl patterns. • Safe for color-treated and chemically treated hair.
KEY CLAIMS:
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their curls were bouncier after 1 week.*
• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.
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