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Virtue Curl-Defining Whip at Bramalea City Centre in Brampton, ON
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Shoppers Drug Mart. In the event of a pricing discrepancy, the retailer's price will apply.
Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants. Virtue® Curl-Defining Whip is a hydrating Cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, Sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.
Moisturizes | Smooths | De-frizzes
PRODUCT AESTHETICS: A rich, luxurious whipped Cream that absorbs instantly into hair for a velvety, nourishing feel.
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Curl types 2–3. • Safe for color-treated and chemically treated hair.
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants. Virtue® Curl-Defining Whip is a hydrating Cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, Sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.
Moisturizes | Smooths | De-frizzes
PRODUCT AESTHETICS: A rich, luxurious whipped Cream that absorbs instantly into hair for a velvety, nourishing feel.
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Curl types 2–3. • Safe for color-treated and chemically treated hair.
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
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