Home
Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters
Coles
Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters
From Gordon Foxall
Current price: $266.50
Loading Inventory...
Size: 1 x 9.19 x 1.16
*Product information may vary - to confirm product availability, pricing, and additional information please contact Coles
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. | Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters
You May Also Like
More About Coles at Bramalea City Centre
Making Connections. Creating Experiences. We exist to add a little joy to our customers’ lives, each time they interact with us.
Store Info
