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Consumer Behavior Theories by Rajagopal Rajagopal, Paperback | Indigo Chapters
Coles
Consumer Behavior Theories by Rajagopal Rajagopal, Paperback | Indigo Chapters
From Rajagopal Rajagopal
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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing. | Consumer Behavior Theories by Rajagopal Rajagopal, Paperback | Indigo Chapters