Conducting Market Research for International Business by S Tamer Cavusgil, Paperback | Indigo Chapters

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. | Conducting Market Research for International Business by S Tamer Cavusgil, Paperback | Indigo Chapters