Competitive Strategies by E. Valdani, Hardcover | Indigo Chapters

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. | Competitive Strategies by E. Valdani, Hardcover | Indigo Chapters