Color Code. Branding & Identity by Wang Shaoqiang, Hardcover | Indigo Chapters

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color. Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color. | Color Code. Branding & Identity by Wang Shaoqiang, Hardcover | Indigo Chapters