City Branding by K. Dinnie, Hardcover | Indigo Chapters

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. | City Branding by K. Dinnie, Hardcover | Indigo Chapters