Cantu Moisturizing Cream Shampoo Moisturizing Cream Shampoo Cleanses product buildup and moisturizes dry, brittle hair for noticeably softer hair. Gentle enough to use every wash. Made with pure shea butter to replace vital moisture revealing stronger, healthier hair with a natural shine. Great for: relaxed, texturized, colored & permed hair. Benefits: Rich cream removes buildup Moisturizes dry, brittle hair Maintains a healthy scalp Styling Tips: Apply Cantu Moisturizing Rinse Out Conditioner to strengthen and soften hair. Apply Cantu Daily Oil Moisturizer before styling to prevent breakage and frizz. HOW TO USE Apply a generous amount to wet hair. Lather beginning at the root and work toward ends. Rinse thoroughly with cool water. A second lather and rinse are recommended for hair with heavy product buildup.