Business Model Innovation Strategy by Raphael Amit, Hardcover | Indigo Chapters

The first overview of business model strategy for both academic and business audiences Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is the first book of its kind. Inside, the authors explain business models for an academic market as well as a trade audience, so it can serve as a long-term reference for new and established business professionals. Business model innovation is a key strategic issue that both founders of new firms and senior managers of incumbent firms need to address. For faculty teaching business models in undergraduate, MBA, exec MBA courses, or short executive courses, this book provides systematic and focused materials on this essential business topic. Authors Amit and Zott anchored the book in 20 years of theoretical and empirical research and on numerous scholarly publications on the design, implementation, and performance implications of innovative business models by startups as well as incumbent firms. They are the most widely cited researchers in the field of business model innovation, and they teach at the top ranked Wharton School of the University of Pennsylvania and at the prestigious European business school IESE in Barcelona, Spain. Business Model Innovation Strategy constitutes a full semester textbook targeted at MBA, EMBA, and senior undergraduate courses in strategy and entrepreneurship, globally. In the trade market, the book provides readers with state-of-the-art and action-oriented guidance on the role of business model innovation in the determination of the viability and prosperity of their businesses. Learn the basics of business model innovationincluding the latest developments in the field and how to do business in new and profitable ways Learn how Business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore the many new possibilities for value creation that originate in the redesign of the firms business model Receive practical step-by-step guidance on how to introduce business model innovation in your own company Develop a firm understanding of how business model innovation can lead to strategic advantage and profitability Become well versed in an important area of business strategy and entrepreneurship For organizations in need of new energy for growth and future development, business model innovation is an important area, now and into the coming years. This modular, thirteen chapter, up-to-full-semester text book is filled with in-class exercises and examples from around the world. | Business Model Innovation Strategy by Raphael Amit, Hardcover | Indigo Chapters