Business Model Innovation by Allan Afuah, Paperback | Indigo Chapters

Rooted in strategic management research, Business Model Innovationexplores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers. | Business Model Innovation by Allan Afuah, Paperback | Indigo Chapters