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Building Brand Authenticity by M. Beverland, Paperback | Indigo Chapters
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Building Brand Authenticity by M. Beverland, Paperback | Indigo Chapters
From M. Beverland
Current price: $160.95
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Size: 1 x 9.25 x 1
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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. | Building Brand Authenticity by M. Beverland, Paperback | Indigo Chapters
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