Branding New York by Miriam Greenberg, Paperback | Indigo Chapters

Winner of the2009Robert Park Book Awardfor best Community and Urban Sociology book! Branding New Yorktraces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives. | Branding New York by Miriam Greenberg, Paperback | Indigo Chapters