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Brand Breakout by Nirmalya Kumar, Paperback | Indigo Chapters
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Brand Breakout by Nirmalya Kumar, Paperback | Indigo Chapters
From Nirmalya Kumar
Current price: $72.95
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Size: 0.7 x 9.25 x 9.43
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. | Brand Breakout by Nirmalya Kumar, Paperback | Indigo Chapters
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