Behavioral Economics for Tourism by Milena S. Nikolova, Paperback | Indigo Chapters

Behavioral Economics for Tourismapplies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed touristAllows the tourism industry to better understand tourists, both cognitively and emotionallySupports business success, technology development and sustainability in the tourism industryFeatures case studies on behavioral tactics and strategies for use in tourism | Behavioral Economics for Tourism by Milena S. Nikolova, Paperback | Indigo Chapters