Over one-quarter of all the protein in the body is made up of collagen. Collagen is the protein that makes your bones, nails, teeth and hair strong. Collagen is also the main structural component of skin. Starting in our early 20s, however, collagen production declines by about one percent a year. Women in menopause are especially susceptible to collagen decline. Women lose as much as 30 percent of their skin collagen in the five years following menopause. And as if that is not bad enough, skin elasticity declines 0.55 percent per year after menopause. The effects of slowed collagen production are visibly obvious when skin loses its structure, sags and wrinkles.PROTEIN POWER PROTECTIONOur body requires protein to rebuild, repair and regenerate the body’s tissues. Of the 20 amino acids necessary to support protein production, 12 are made by the liver and the remaining eight must be obtained from our food and that’s why they are called essential amino acids. The richest source of these amino acids is whey protein. Many health conditions are related to inadequate protein consumption in the diet especially:Protein should make up 30 percent of your diet. Women rarely get enough protein in their diet due to their food choices or calorie restrictive diets. Each Scoop Contains: Nutritonal Information Amino Acid Profile *Essential Amino Acids †Branched chain amino acids (BCAA) **Unique in Collagen Also Contains Hormone, pesticide and antibiotic free whey protein isolate, and hydrolyzed marine collagen from wild fish, natural vanilla, xylitol, xanthan gum, stevia. This product does not contain artificial preservatives, colour or sweeteners; no gluten, GMOs, wheat, yeast, pesticides, hormones or antibiotics. GLUTEN-FREE. Suggested UseAdd 1 scoop (32g) to 250ml of water, yogurt, or blend into a smoothie to taste.