The new reversible straightening texture manageability system allows you to go from curly to straight styes, without harsh chemicals and without permanently changing your natural hair texture.  REVERSIBLE STRAIGHT HAIR LASTS UP TO 4 TO 6 WEEKS.  How to preserve straight styles  This system's revolutionary inner-active conditioning gives the highest level of moisturizing that you have ever experienced.  use the system's maintenance shampoo and conditioner (included) designed to preserve the inner active conditioning that keeps straight styles humidity-proof and reversion resistant.