As with any profession, architects have a specific way of communicating. When talking with potential clients, architects have a way of trying to dazzle with elegant phrases and informed jargon. That same "talent" can also be one of our biggest flaws. Through the heavy use of idioms, metaphors, and unintentionally hilarious comparisons, we sometimes struggle to communicate clearly. I began writing down some of the things I overheard in meetings, around the office, and with design colleagues. Throughout the book I've written the quote said by an architect, along with the non-architect (English) translation. The illustrations in this book are sometimes a satirical response to the quote. Most times the illustrations are based on my experiences of being a 20/30-something year old participating in and observing the latest urban trends. The Millennial version of "keeping up with the Joneses " has become about who can try the trendiest food spot, travel the most places, and have the most jealously inducing social media post. I, myself, am a hipster according to most standards. I am also an architect. So, all of the content is aimed at me as much as anyone else. Don't take this too seriously and don't get all butt-hurt over it.