Pomade by American Crew is a medium hold, high shine styling product designed for slick and controlled hairstyles. The water based formula applies smoothly in hair, and is perfect for both straight and curly hair. Pomade gives your hair soft flexible hold that does not feel crisp to the touch. Pomade is also water soluble for easy product removal. Key Ingredients: Lanolin acts as a humectant, keeping hair hydrated while adding hold to your hair.Complex Strong Hold magnifies hold while keeping hair touchably soft. How To Apply: To apply Pomade to your hair, take a dime sized amount and rub between hands. Distribute evenly across damp hair to lock in moisture and flexible hold, or in dry hair for stronger hold with high shine. Use Pomade to make many contemporary styles like comb-overs and pompadours.