American Crew Fiber - 85g Fiber is American Crew's bestselling styling product. Fiber gives you high hold and high control over your hair, all with a subtle matte finish. Fiber also applies evenly, spreads well, and thickens the look of your hair. Key Ingredients: Fiber is made strong with humectants and emollients. These two molecules add the high hold strength and low shine finish Fiber is known for. Use To apply Fiber, take a dime sized amount of Fiber and rub between hands before applying evenly to hands. Apply to towel dried damp hair for a pliable hold and wet, slicked styles, or apply to dry hair for strong, defined, and unmovable hold that doesn't fade over time. Note: the elvis edition might be in effect for this item.