In a mountain valley in the foothills of the Sierra Madre del Oeste lies the magical town of Álamos, Mexico. Its vivid five-hundred-year history is reflected in its meandering streets and pleasing architecture, but what is it like today? It has no beach, no golf course, no gambling casinos, no Kentucky Fried Chicken. What could possibly be its attraction for the lucky few Americans and Canadians who have made it their home? Discover the warmth of its climate and the beauty of its flowers -- and especially the warmth of its people and the beauty of what they have created. Quite possibly you may decide to come and see today's Treasure of the Sierra Madre for yourself.