Talent alone is never enough to make one a superstar in the music business. Artists should familiarise themselves with the entire music business value chain to be able to realise your dreams and get the return on investment they desire and deserve. This book aims to lay a foundation upon which an ordinary talented individual can build a progressive and prosperous music career. You must know 'WHEN' to do 'WHAT, ' 'HOW' and 'WHY' in this game so you can score big and this book serves as the coach.