True Cost Accounting = Environmental and Social Responsibility Historically, our markets and educational system have ignored the economics of sustainability. As a result, we consider only a small part of the exchanges we make and the impact of our actions. This book provides guidance and support for adopting true cost accounting. The challenge is to make true cost reporting and accounting easier for consumers, accountants, CEOs, CFOs, engineers, designers, sustainability report writers, and database and data mining software developers. It can be done. It must be done!