The ABC Book teaches children the alphabet through full-page, full-color illustrations of familiar, exotic, and sometime rare animals. In addition to being instructional, it is a beautiful book. Charles Buckles Falls (sometimes misspelled Buckels) (1874 - 1960) wrote and created the illustrations in the ABC Book. He also illustrated books of other authors, mainly for children, and designed posters, advertisements, invitations, book bindings, stage sets, fabric and furniture in a career that spanned from the late 1890s through 1960. He produced some of his best-known work for the Victory book campaigns of the Division of Pictorial Publicity during World War I. Falls executed much of his work for paying clients, including Masonic publications such as The Shrine Magazine and The New York Masonic Outlook. In 1927 editors at The New York Masonic Outlook described Falls as “one of the distinguished artists of the day.” It is believed that Falls made nine paintings for The Shrine Magazine. At least five of the paintings eventually graced the cover of the publication, all in 1927. This February cover and Falls’ related painting offer an opportunity to compare the artist’s original artwork against the magazine that arrived in subscribers’ mailboxes. Editors shaped “The Shrine Magazine,” published from May 1926 to December 1928, to appeal to not only to male Shrine members, but also to their families with attractive covers, short fiction, a women’s department and general interest articles. To capture readers' attention, editors hired several popular illustrators, such as Falls, to create artistic covers for the magazine. Their cover art did not often relate to stories or articles in the magazine, nor were these artists necessarily associated with Freemasonry. Falls, for example, does not appear to have been a member.