Home
A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters
Coles
A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters
From P. Donz
Current price: $233.95
Loading Inventory...
Size: 1 x 8.5 x 0.49
*Product information may vary - to confirm product availability, pricing, and additional information please contact Coles
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. | A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters
You May Also Like
More About Coles at Bramalea City Centre
Making Connections. Creating Experiences. We exist to add a little joy to our customers’ lives, each time they interact with us.
Store Info
