TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving. Samsung's AI powered 4K processor creates one of our best 4K experience. Our 4K AI Upscaling technology powered transforms content into near 4K picture quality. Our NQ4 AI Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games, or watching live sports. Experience ultra-fine contrast with Quantum Mini LED, precisely controlled by Quantum Matrix Technology. Innovative backlighting technology featuring Quantum Mini LED delivers sharp and accurate contrast. Vibrant and accurate colours amplified by Samsung’s Quantum Dot sheet that delivers 100% colour volume. Experience clear picture as Motion Xcelerator automatically estimates the motion information between frames and then uses it to predict the subsequent frames in a manner that improves the smoothness of motion. Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favourite games. One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services. Transform your space Samsung Art TV with over 5,000 inspiring and curated artworks from the world's leading museums, galleries, and artists—including timeless classics, modern masters, and contemporary icons—to perfectly match every season, holiday, and mood. Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV. Optimize your home devices for a smart lifestyle tailored to your needs enhanced with our built in SmartThings Hub. Enjoy a customized smart home with many SmartThings compatible devices that simplify your day to day life. Additionally, utilize your screen as an IoT sensor to care for your loved ones and expand your TV’s role in managing your home via 3D Map View. Mind-blowing slim design that you've never seen before in this category, making your TV blend into the wall seamlessly.