Our NQ4 AI Gen2 Processor creates an incredible 4K experience. Powered by 20 AI neural networks, upscaling technology optimizes picture and sound into a 4K experience when you stream on-demand services, play video games or watch live sports. And with unique technologies like perceptional colour mapping and OLED brightness booster, you watch in superb brightness, colour, contrast and detail. Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and accurate. Experience powerful brightness and a deep range of contrast. Our NQ4 AI Gen2 processor analyzes each scene to provide maximized brightness and contrast, as each pixel with OLED HDR+ brings even minor details to light. Samsung Tizen OS upscales your entertainment with the latest apps and services including Samsung TV Plus with 200+ free live TV channels and Gaming Hub with cloud gaming services (no console required), Daily+ where you can easily manage your daily activities, and SmartThings where you can control your smart devices from your TV. Samsung Tizen OS secures your privacy and personal information via Samsung Knox Security. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore! Experience the ultimate 3D sound from Dolby Atmos using its object based audio formats for all sorts of content including movie and music, without HDMI cables. Sound heard from all angles with the added side firing channel at each rear Speaker. The Soundbar's 11 channels, 1 subwoofer channel, and 4 up firing channels envelop you in an immersive experience Q Symphony is one of the Samsung exclusive technologies. It enables both TV speakers and Soundbar to work simultaneously, creating the ultimate sound synergy. Now compatible with more Samsung TV models. Enjoy stunning sound that’s tuned into your interior environment. SpaceFit Sound Pro fuses the heightened clarity and immersive audio of SpaceFit Sound with optimized bass. Now, you can enjoy an incredible audio experience. Engineered for maximum sound immersion, this Soundbar has three types of speakers – front-firing ①, side-firing ② and up-firing ③ – built strategically into the frame. Supported HDMI eARC technology and HDMI 2.1 passthrough seamlessly deliver sound. Connect game consoles and UBD players to the Soundbar through your TV, and enjoy 3D surround sound formats like Dolby Atmos the way they were meant to be. Ask Alexa to play something by simply saying the title or a few lines of the song's lyrics. Allowing you to stream audio from iOS devices Control key Soundbar functions like power, volume, and even sound effects with the Samsung TV remote. Connect your Soundbar to your Samsung TV with Wi-Fi or Bluetooth in just a few steps and enjoy your favourite content without unsightly cables.