TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving. Samsung's AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content into 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games, or watching live sports. Samsung OLED TVs deliver deeper blacks with VDE-certified Real Black and bring to life Real Colour with Pantone validation, for an authentically immersive viewing experience. Enjoy powerful brightness and deeper range of contrast. Our NQ4 AI Gen3 processor analyzes each scene and boosts brightness to provide maximized brightness and contrast. Enabled by self-illuminating pixels, OLED HDR+ allows you to appreciate even minor details. HDR 10+ now streaming on OTT services. Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before. Unlock the ultimate gaming experience with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance. Enjoy consistently crisp visuals at blazing fast speeds with Motion Xcelerator 165Hz. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz or 2K 240Hz The Dolby Atmos experience will immerse you inside the action with multi dimensional sound. With the addition of Samsung’s top channel speakers and Dolby Atmos, the TV delivers an incredible audio experience. With a laser like slim look, the LaserSlim Design's sleek and stylish look presents unique beauty along with strong functionality. Featuring a beautiful slim form factor, a minimalistic bezel and a slim flat back profile, it blends seamlessly into any interior, no matter the size of the space. One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years. Optimize your home devices for a smart lifestyle tailored to your needs enhanced with our built in SmartThings Hub. Enjoy a customized smart home with many SmartThings compatible devices that simplify your day to day life. Additionally, utilize your screen as an IoT sensor to care for your loved ones and expand your TV’s role in managing your home via 3D Map View. With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries to use SolarCell Remote as they are not the best for the environment. Also, you can enjoy new smart features such as built in microphone for use with a voice assistant, making the SolarCell Remote innovative in more than one way.