Samsung's AI powered 4K processor creates an incredible 4K experience. Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K picture quality. Our NQ4 AI Gen2 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming on-demand services, playing your favourite video games or watching live sports. The evolution of Neo QLED advances with Quantum Matrix Technology, which precisely controls our proprietary Quantum Mini LEDs. Such accurate ultra-fine light control brings out great detail in both the darkest and brightest scenes. Motion Xcelerator 144Hz delivers ultra-smooth action with minimized lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz. Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore! Experience the ultimate 3D sound from Dolby Atmos using its object based audio formats for all sorts of content including movie and music, without HDMI cables. Sound heard from all angles with the added side firing channel at each rear Speaker. The Soundbar's 11 channels, 1 subwoofer channel, and 4 up firing channels envelop you in an immersive experience Q Symphony is one of the Samsung exclusive technologies. It enables both TV speakers and Soundbar to work simultaneously, creating the ultimate sound synergy. Now compatible with more Samsung TV models. Enjoy stunning sound that’s tuned into your interior environment. SpaceFit Sound Pro fuses the heightened clarity and immersive audio of SpaceFit Sound with optimized bass. Now, you can enjoy an incredible audio experience. Engineered for maximum sound immersion, this Soundbar has three types of speakers – front-firing ①, side-firing ② and up-firing ③ – built strategically into the frame. Supported HDMI eARC technology and HDMI 2.1 passthrough seamlessly deliver sound. Connect game consoles and UBD players to the Soundbar through your TV, and enjoy 3D surround sound formats like Dolby Atmos the way they were meant to be. Ask Alexa to play something by simply saying the title or a few lines of the song's lyrics. Allowing you to stream audio from iOS devices Control key Soundbar functions like power, volume, and even sound effects with the Samsung TV remote. Connect your Soundbar to your Samsung TV with Wi-Fi or Bluetooth in just a few steps and enjoy your favourite content without unsightly cables.