Tired of distracting glare on your TV screen? The Serif's ground-breaking Matte Display absorbs reflections, so even in bright light you'll have a clear viewing experience. Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile. Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus and seamless cloud gaming with Gaming Hub. You can also manage your daily activities and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy. Redefine your space with The Serif's distinct design. The TV's slim frame forms an iconic "I" profile when viewed from the side, making for an eye-catching statement piece. Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it's a work of art. Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.