Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what's on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as the art, TV as the TV. The Frame's minimalist-inspired design blends flawlessly with your interior. It's redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle. The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space. The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery. Samsung Tizen OS upscales your entertainment with the latest apps & services including Samsung TV Plus with 200+ free live TV channels and 1000s of movies on demand, Gaming Hub with cloud gaming services (no console required), Daily+ where you can easily manage your daily activities, and SmartThings where you can control your smart devices from your TV. Samsung Tizen OS secures your privacy and personal information via Samsung Knox Security.