40 Bites of Good is a collection of articles that first appeared online at the Do Good U website. Each article stands alone with insights about culture, leadership, community, current events, and how to incorporate "good" into all of it. The good here is not the qualitative kind of "good, better, best," it is the character kind found in "good and evil." The purpose in every article is to get more and more good into the world, and that often happens through individuals who remember that doing good is a choice, and it is in us to make it. The book can be read from front to back, or consumed in random bites beginning anywhere inside -- but always ending with the encouragement to do good.