"Anyone who works in sales, or has been sold to, needs to read this book. Cameron Embers merges effectiveness with integrity, delivering high-power sales performance tactics that will be a breath of fresh air for both salespeople and their customers." - Kevin Harrington, Original shark from ABC's Shark Tank , Inventor of the Infomercial, Over $6 Billion in Sales "Cameron Embers turns conventional sales wisdom on its head and helps you reframe the entire process. The result is better clients, more profits, less burnout, and greater satisfaction for everyone." -J.J. Hebert, USA Today bestselling author Better clients = a better life. Better clients understand the value of your work, pay faster, and are enjoyable to work with. But how do you get them? It's easy to sell to bad clients. All you have to do is lower your standards enough to match what they want. The best clients in the world are skilled, smart, and decisive. They're looking for confident A-players who can bring them actual value. And they're looking for people who don't behave how most business owners and salespeople think they should. Twelve myths stand between you and better clients.