Ever wanted to get a better deal for your community? Ever watched politicians and thought ‘I could do a better job’? This book reveals the secrets and skills you need to take the first step to power – getting elected. Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format – 101 short chapters that together will tell you how to win an election. Among the many lessons you will learn along the way are why you must learn to hate trees, why a picture is NOT worth a 1,000 words, why you must always have more people than chairs, why the best form of advertising is also the very worst, and why communicating is like cooking.