The founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide the business today. They understand that Swarovski’s ongoing success depends on their continued respect for Daniel’s principles. They help Swarovski consider their responsibilities in terms of generations, not just quarters, and they provide a platform towards the goal of sustainable leadership.

Their Most Sustainable Crystals Ever

Swarovski ReCreated™ Crystals are a significant innovation in crystal creation made with sustainability in mind. They combine their exceptional savoir-faire with their circularity framework, which focuses on reducing waste and keeping materials in use.

The groundbreaking crystals are made with breakage from the crystal manufacturing process. Multicoloured breakage is remelted and transformed into a single new shade that is of the same impeccable quality as their original product. This innovation allows Swarovski to use at least 40% fewer natural resources than for the standard crystals, reducing the environmental footprint of Swarovski ReCreated™ Crystals by a minimum 34%.

Celebrating their Mastery of Colour

Swarovski is committed to improving the sustainability of products across all of their collections and they aim to use ReCreated™ Crystals everywhere they can. Each year, they will launch ReCreated™ Crystals in new hues, adding to our existing colourways of Jet Black, Ice Blue and Dark Jonquil.

Since 1895, acting responsibly has been an integral part of Swarovski values.

For more information, visit swarovski.com.

Photo: Swarovski 

Program subject to change. Contact the store directly for more information.