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MINISO - Retail In Action

MINISO is committed to producing green products, continuously innovating and exploring both existing and new sustainable materials, and optimizing the raw material traceability and processing management mechanisms so as to implant the concepts of environmental protection and low carbon into all aspects of the product life cycle through green procurement, green materials, and green packaging.


Most Environment-Protective and Lighter Product Packaging


MINISO focuses on continuous packaging optimization by improving design, optimizing size and structure, and making materials lighter and greener. Without compromising the consumer experience, they strive to create more environmentally friendly products that reduce resource consumption and waste.


Turning “Waste” Into Treasure By Using Recycled PET Bottles


MINISO continuously explores and innovates green products, utilizing sustainable materials in their product offerings to promote material recycling and reduce resource consumption from the source. In 2023, MINISO launched Eco-friendly plush toys, in which recycled PET plastic bottles are put through a series of special processes to reduce yarn and cotton, which are then used as raw materials to make a complete plush doll.


Electronic Receipts Empowered Green Consumption


MINISO advocates the use of electronic receipts in their domestic stores, providing them to consumers by default unless a specific request is made for a paper receipt. They are committed to offering consumers a newer, lower carbon footprint choice and facilitating green consumption practices. In doing so, MINISO subtly promote the philosophy of green consumption and help shape habits of lower-carbon living among their customers.


Green Operations


While consistently enhancing their operational efficiency, they strive to refine their internal management systems to optimize resource utilization across multiple dimensions, reduce waste emissions, and promote green office practices. They continue to focus on the impacts of climate change, progressively improve our management of climate risks, and opportunities to strengthen our climate change resilience.




For more information on Green Operations, visit miniso.com.


Photo: MINISO


Program subject to change. Contact the store directly for more information.