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Market Entry Strategies for the PR China by Alexander Dony, Paperback | Indigo Chapters
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Market Entry Strategies for the PR China by Alexander Dony, Paperback | Indigo Chapters
From Alexander Dony
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The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. | Market Entry Strategies for the PR China by Alexander Dony, Paperback | Indigo Chapters
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